New York, NY — Better Home & Finance (NASDAQ: BETR), parent company of Better.com, has named industry veteran Leah Price to lead its Tinman® AI Platform, signaling an aggressive push to offer its proprietary technology to lenders nationwide. Tinman®, Better’s AI-powered mortgage infrastructure, is being positioned to challenge incumbent systems such as ICE Mortgage Technology’s Encompass and redefine how mortgage institutions operate.
Tinman® functions as a fully integrated technology stack — combining point-of-sale, CRM, pricing engine, document management, LOS, and underwriting automation — all driven by a rules-based AI decision engine. The goal: eliminate friction across the mortgage process and give lenders of all sizes access to tools previously reserved for top-tier fintech firms.
Price most recently served at the Federal Housing Finance Agency (FHFA), where she led the Office of Fintech and the Office of the Chief AI Officer. She was instrumental in launching the agency’s GenAI TechSprint, helping regulators set early guardrails and explore AI use cases in housing finance.
“Tinman is democratizing AI in mortgage lending,” Price said. “We’re entering a moment where local brokers and banks will be able to harness the same automation, risk management, and operational speed that only the largest institutions once had.”
Tinman’s Ambitions: From Direct Lender to Industry Platform
Better claims Tinman® has already reduced its own cost to originate by over 40% and cut back-office workloads for loan officers by up to 80%. With Price at the helm, the company plans to license the platform across the mortgage ecosystem — entering direct competition with legacy LOS providers.
Vishal Garg, CEO and founder of Better.com, emphasized the scale of the opportunity:
“Through Tinman®, we rebuilt our mortgage process from the ground up. Now we’re making that same tech available to lenders who want to modernize. Leah’s regulatory and industry experience makes her the ideal leader to drive Tinman’s expansion.”
With over 5 million loans reportedly originated on Encompass in 2024, Better intends to position Tinman® as a full-stack alternative capable of replacing multiple point solutions in one platform.
A Track Record in Housing Innovation
Before joining FHFA, Price held leadership roles at Figure Technologies and Fannie Mae, where she contributed to Day 1 Certainty® pilots and built sales engineering resources focused on tech adoption. She is a frequent keynote speaker at MBA, MISMO, Digital Mortgage, and other financial technology forums, often addressing AI, blockchain, and emerging housing tech.
Price holds a B.A. from Georgetown University and an MBA from NYU Stern.
About Better.com
Better Home & Finance Holding Company (NASDAQ: BETR; BETRW) is an AI-forward mortgage fintech that has funded more than $100 billion in loan volume. Powered by its Tinman™ platform and AI assistant Betsy™, Better offers conforming, FHA, VA, and jumbo mortgages, with initiatives such as the “One Day Mortgage” enabling commitment letters within 24 hours. The company has earned recognition from Forbes, WSJ, CNBC, and Fintech Breakthrough for innovation in mortgage delivery and automation. Better serves borrowers across all 50 states and the United Kingdom.
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